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Collaborative Content Design- IxDASyd Feb 20 2020

View of the ceiling of Santa Maria della Grazie showing a wide arrrange of mathematical patterns.

The collaborative craft of content design  – Mel Flanagan

Content, data, information, are the foundation of all products and services. Whether you are building a product, making a digital service, running a campaign, words and language are how we interact with each other – they can either connect, engage or alienate people.

As the UK Government eloquently states “Content is the user experience”. There is a growing movement of content strategists. A content designer is the person who does the doing. And it’s important to get them on early.

Creating content is a collaborative craft. Mel will take you on a whirlwind tour of Nook’s content design process, case studies, and the different entry point of how content fits into projects and products. She’ll explain why the ‘I’ is before the ‘T’ in IT. And why, if you want to make great products (and avoid a content crisis), everyone in your organisation needs to understand the value of content design, what needs to be done when, with who.

Recap of interaction20, Milan

As you may or may not know,Feb 3-7 is Interaction week and this year it was in Milano, Italy. Three Australians presented, including Tim Yeo, who took his October Leadership for Introverts to new shores. Joe will be giving a quick recap of the highlights as well inviting you to submit your ideas to next year’s interaction21 in Montreal.

About the speakers:

Mel Flanagan

Monochrome portrait of Mel Flanagan

Mel is a creative technologist, storyteller, information experience and service designer, and founder of Nook Studios. She used to be a film and theatre maker. Now she is an open government and transparency revolutionary – using content to bring complex information life, making data accessible to combat corruption – and designing products that people love. Her favourite past time is changing the status quo by making useful, strategic content and raising awareness about the value of participatory design.

Joe Ortenzi

Joe has been a local leader for IxDASydney since 2013 and an interaction designer for a very long time. Yes, I remember both Flash and Dial-up modems and Mosaic. As well as running the #IxDASyd for years, bringing the best of Sydneysider, Australian and global presenters, workshop facilitators and ideators to us, he’s led projects, teams and businesses to the bright side of better interactions and services.

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Update on World IxDD

In recognition of World Interaction Design Day 2019, IxDA Sydney hosted an event where we explored the theme of trust and responsibility. We believe that everyone should have a voice on this important topic, and we wanted everyone’s voice to be heard.
The session started with some stage setting by Susan Wolfe on good, the bad, and the ugly of products and services unleashed on the world. With that backdrop, in small groups, we explored themes around the ethics of our practices as designers, the organisations that we work with and for, and the solutions that we create. Insights arising from these discussions were reported back to the broader audience, and guided a panel discussion facilitated by Renato Feijó and Susan with four professionals for whom designing for trust and responsibility is paramount:

Bronwyn van der Merwe – General Manager, Asia Pacific at Fjord
Derek Wood – Founder & Director, Septa
Tarra van Amerongen – Managing Director, ustwo
Tracy Collier – Head of Strategy and Programs, Thriving Communities Partnership

The event concluded by reflecting on the best practice principles that we explored and prioritising the topics explored. The top five topics from the three themes follow.
Ethics of the organisations
• Alignment of values from the leadership
• Transparency in how businesses remain viable while reducing environmental impact
• Using “we do good” rhetoric, but not actually doing it
• Exploiting data / spreading misinformation
• Policy making too slow to solve actual problem

Ethics of our practices as designers
• Look at how we make impacts the overall human experience
• As designers we should highlight ethical risks, design in road bumps to allow reflection time
• Collaboration and inclusivity in design practices (and being able to scale it)
• Aligning value of design to business values
• What audit process can we integrate into our processes to ensure dark patterns / features are not created (QA for evil/KPIs that are baked in)

Ethics of our solutions
• Balancing business needs with ethical design considerations /
• Doing “guerilla sustainability” (measuring impact until you have a strong case)
• Redefining metrics for what success is and whose success it could be (Be a squeaky wheel: Keep bringing it up to clients, stakeholders)
• Asking how these solutions change the way we live (doing the right thing above all else)
• Need to connect hearts and minds to see potential possibilities

These high priority issues provide guidance for organising future for IxDA Sydney events. It is our ultimate goal to draft of our own local “ethical design manifesto” that we can make available to our community.

Introduction to Endineering with Joe MacLeod

July 24, 2021 @ 2:00 pm – 6:00 pm AEST

The four hour Zoom session will be a mix of lectures, individual and group activities. Attendees will investigate bespoke new tools and approaches to help them create world class consumer experiences. They gain practical skills that improve the design of product, service and digital off-boarding.

The course will be limited to 20 seats, one person per ticket.

$250.00 ( $180 for students and unwaged )

IxDA Sydney

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Overview

This course is an introduction to creating consumer off-boarding experiences for products, services and digital products.

The four hour session will be a mix of lectures, individual and group activities. Attendees will investigate bespoke new tools and approaches to help them create world class consumer experiences. They gain practical skills that improve the design of product, service and digital off-boarding.

Attendees will build a new perspective of the consumer lifecycle and experience new approaches that define this emerging area of product development.

Delivered online via Zoom and Mural.

Why ends?

We create rich, emotional and meaningful experiences to on-board the consumer. In contrast, the off-boarding of the consumer experience is barren of emotion and meaning. This sacrifices consumer action, holds back engagement; limiting reflection and responsibility.

The off-boarding of the consumer is an untapped area of action in the consumer lifecycle. It can help businesses align with new business models, increase consumer engagement, raise customer satisfaction, broaden business influence, pre-empt legislation, and maximise sustainability.

If you’re interested in making a difference with your product experience then look at the end.

Who is it for?

It is relevant to those working in product development, marketing, design, service and interaction design, strategy, customer relationship management (CRM), sustainability. It can be applied to any area of consumer products including b2b.

Applicable for an audience of mixed skills. Accessible to many education levels and backgrounds.

Aims of the day.

Attendees will be among a few people who are engaging in this new approach to product development. The perspective and skills they learn in this session will enrich their working practice; bringing tangible benefits to the products they work with in the future. Amongst issues covered will be…

  • History of why endings are overlooked in the consumer lifecycle
  • Critical impact gaps exposed at the end
  • Selling the importance of endings to stakeholders
  • Types of endings experienced by the consumer
  • Phases of consumer off-boarding
  • Methods to minimise the impact of bad endings
  • Tools to help your team build better consumer endings
  • Business opportunities missed at the end

Feedback from this course

“So well facilitated. Very organised and digestible. I loved the interaction.“

“Raising awareness on one of the most important parts of the customer experience. Practical examples. Good group exercises to implement the leanings straight away.”

“I love Joe’s energy and spirit. It’s also a really important and interesting topic about lifecycle ending, a lot of knowledge shared about the topic.”

Introduction to Endineering. Creating consumer off-boarding experiences. image

The facilitator – Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Author of the Ends book. Head of Endineering at AndEnd. TEDx Speaker.Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them. Not all companies do.”

Introduction to Endineering. Creating consumer off-boarding experiences. image

The Ends book.

The Ends book considers the historical, philosophical, sociological perspective of why consumerism has overlooked off-boarding experiences. This provides a solid background to the wider theme of endings and this training.

The next book is: Endineering

The course will be based on some aspects of Ends and a great deal of Endineering. Neither book is required for the course.

Attendees of this course will get a free Ends e-book at course completion.

Introduction to Endineering. Creating consumer off-boarding experiences. image

Better onboarding journeys, with Krystal Higgins

July 3, 2021 @ 9:00 am – 12:30 pm AEST

What do workplace orientation sessions, carousels, instructional videos, a peppy paperclip, and user manuals have in common? They’re all attempts to onboard people to new spaces. In this fully online Zoom session, Krystal takes you through several aspects of creating good onboarding sessions.

The course will be limited to 20 seats, one person per ticket.

$250.00 ( $180 for students and unwaged)

IxDA Sydney

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Better Onboarding Journeys

Onboarding is not just a single event in the user’s experience. It is a process that links together many events, over time, to acclimate people to a new product or service. A well designed user onboarding experience will guide new users toward retention and engagement, support different user situations, and guide them through multiple stages of their journeys as they interact with a product.

In this workshop, you’ll learn:

  • How to apply guided interaction as an onboarding strategy;
  • How to define the end-goal of onboarding;
  • How to map new user onboarding journeys with your team;
  • How to prioritize key onboarding actions;
  • And how to apply guidance to a single onboarding action.

This workshop will be a mixture of presentation and hands-on-activities hosted via Zoom and digital collaboration tool MURAL.

Attendees of this course will get a free Better Onboarding e-book at course completion.

Facilitator: Krystal Higgins

Krystal is a senior User Experience designer who connects the dots between products, systems, and the people who use them, with a passion for onboarding. She’s the author of Better Onboarding, a book about designing better user onboarding experiences. She also shares tips for designing in-product guidance through talks, workshops, and through her blog at kryshiggins.com. Outside of her onboarding work, she’s spent more than 15 years on mobile, web, wearable, and new-platform products at companies like NVIDIA, eBay, and Google. When she’s not working on tech-meets-humans projects, she enjoys painting, illustration, and scuba diving.

IxDA Sydney/UX Australia 2020 Portfolio Review

In collaboration with UX Australia, IxDA Sydney will be holding an online portfolio review session with top UX Seniors and Managers on the evening of August 26 Via Zoom. This is an opportunity to have your portfolio reviewed by an expert Experience Designer without the pressure of a real job interview. Use the session to get constructive feedback to help you put your best foot forward.

If you are a new, beginner or well established Interaction Designer, CX/UX/SD Practitioner, or recent graduate, express interest so we can get back to you to book a 30 minute slot for a Zoom session.

Express interest: https://forms.gle/YsJxZiShpud5Q2ma6

Make the most of your mentoring relationship

August 25 @ 6:00 pm – 8:00 pm AEST

IxDA Sydney has been proudly running our Mentoring Program since 2012. In this session we will talk about what we have learnt about Mentoring through running the program these 8 years and how to make the most out of your mentoring relationship, whether it is our session or other mentoring relationships elsewhere.

We will also have a panel of some of our mentors and mentees share their experiences, what they learned and what worked for them to foster a good mentoring relationship.

If you have a ticket to UX Australia 2020, please register your interest to the Interactive Session or let us know you intend to.

This session is suitable for anyone who is looking to become a mentor or mentee or already in a mentoring relationship. Handy if you’re already in one and want to make it even better.

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Details

Date:
August 25, 2020
Time:
6:00 pm – 8:00 pm AEST
Cost:
Free
Event Categories:
,

Organiser

IxDA Sydney
Email:
events@ixdasydney.org

IxDASydney Mentoring, 2020 Term 2

August 12 @ 12:00 pm – August 28 @ 5:00 pm AEST

IxDA Sydney is proud to have successfully run the Design Mentoring program since 2012, providing opportunities for design professionals at all levels to learn from each other.

The program runs in two terms per year. This second term will run from September to December 2020.

ONE-ON-ONE MENTORING 2020:

This application is specifically for Term 2, one-on-one mentoring. Due to CoVid19, the session will run most likely run fully remotely rather than face-to-face.

KEY DATES

  • 12 Aug 2020 – Applications open
  • 28 Aug 2020 – Applications close
  • 7 Sep 2020 – Program starts
  • 7 Dec 2020 – Program ends

MATCHING PROCESS

The mentoring facilitation team from IxDA will review all applications and work on the matching based on survey responses, resumes, and professional experience/goals. We will contact you to let you know whether you. have been matched by September 7th.

TIME COMMITMENT:

To get the most out of the mentorship, we recommend that you aim to meet (online) with each other at least once a fortnight. If you know you’ll be away or will have a very busy work schedule between September and December, it is best to wait and apply for a future term where can commit enough time to meet, work on goals, and get real value out of the program.

There are two application forms, one for people who want to mentor someone, and a different one if you want to be mentored. Bear in mind, if you are a “middle” or “senior” practitioner, you may be interested in mentoring a junior / graduate, and be mentored by a Lead / Manager at the same time, which isn’t a bad idea if you have capacity for it.

If you have any questions, please contact the Mentoring Team directly.

Free
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IxDA Sydney July 2020 Portfolio Review

IxDASydney will be holding an online portfolio review session with top UX Seniors and Managers on the evening of July 30 Via Zoom. This is an opportunity to have your portfolio reviewed by an expert Experience Designer without the pressure of a real job interview. Use the session to get constructive feedback to help you put your best foot forward.

If you are a new, beginner or well established Interaction Designer, CX/UX/SD Practitioner, or recent graduate, express interest so we can get back to you to book a 30 minute slot for a Zoom session.

Express interest: https://forms.gle/yEFdG9meMz6S9sik6

Design Leadership

The final Presentation session for IxDASydney, before festive drinks On Dec 5, brings a couple of well known design leaders to the podium. This month, we’re going to talk about leadership, what it is and how to do it well.

The Talks

Ian Muir: From Designer to Leader: Introducing the 5i Design Leadership Model

Appropriate for a Designer or Design Manager aspiring to be a Leader, or an experienced Design Leader. The 5i model incorporates 5 elements important to Leading in a Design context; Inspiring Others, Being Instrumental & Instructional, Having Influence and Obtaining Impact. An abundance of generic material on leadership makes knowledge seeking confusing and daunting and so this presentation talks about Leadership from an experienced Designer Leader’s perspective. Use of this model can help take your Design team to the next level, produce better results, have a greater impact and get cut-through in your organisation. Utilise the 5i model as a practical & simple set of themes to apply on an everyday basis, and make this a leadership tool of choice or blend with your own leadership model to gain Leadership confidence.

Tim Yeo: Design Leadership for Introverts

Do you squirm in your seat when all eyes are on you? Do you find networking awkward and embarrassing? In meetings, do you find yourself keeping quiet even though you have something to say? Does a quiet evening at home with a book sound more attractive to you than an evening socialising with people you’ve never met? If your answer to most of these questions is yes, congratulations: you are (probably) an introvert. As an introvert, you lose energy when engaging with people rather than gain. People engagement is not optional if you want to lead. So how do you lead as an introvert? In this talk, I share techniques I’ve used to manage my own introversion in order to lead as a designer.

The Agenda

  • 5:30-6:25 PM drinks, food, networking
  • 6:30-6:45 PM Intro and welcome and general IxDA information (No entry after 6:40)
  • 6:45-7:10 PM Tim Yeo
  • 7:10-7:20 PM Shoutouts (roles available, projects seeking volunteers, other events of interest)
  • 7:20-8:00 PM Ian Muir
  • 8:00 PM- Exeunt and downstairs to for drinks and further discussions/networking, etc.
We are aware there are two males for this evening’s presentation and we acknowledge the many excellent women leading design in Sydney, and reached out to several who have presented on this topic before, none of whom were available for this time slot. We would like to add that IxDASydney typically has a more balance agenda and has at times also had women only evenings. The next event will be two women, for balance. We also welcome more women to come forward with presentation ideas through our Speaking Invitation.

The Presenters

Ian Muir

Ian is a Professor in the Faculty of Design, Architecture and Building at the University of Technology Sydney (UTS) and Managing Director of idm Design Labs, consulting in business strategy, digital transformation, service design and design capability. Ian has been a Non-Executive Board Director at the leading Startup space, Fishburners, mentored startups and entrepreneurs for 6 years. Pioneering Human Centred Design in Australia, and shaping the industry from 1996, Ian built & led one of the largest and most mature Design practices in Australia, winning a range of Design and Innovation Awards. Ian’s 20 years in financial services was preceded by 10 years in industrial automation, including robotics and artificial intelligence. His creative problem solving as applied to manufacturing and process industries in a variety of sales, marketing, product management and software development roles. Recent studies in Machine Learning and Artificial Intelligence inspired Ian’s interest in Design ethics, particularly relating to Design Leadership. Technology is impacting the way the world works, driving an imperative to create better-Designed outcomes through products and services, and also create better-Designed organisations and organisational cultures.

Tim Yeo

Design leader. Speaker. Bookbinder. Known for saying complex things simply. Design @SonderSafe. Formerly Head of Design at fintechs @OFX, @Prospa, startup co-founder.
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Design Leadership – Oct 17

A bending road with a low stone wall in the country leading into a mist of very low visibility. There is a road sign showing the road is winding and a speed limit of 40.

The final Presentation session for IxDASydney, before festive drinks On Dec 5, brings a couple of well known design leaders to the podium. This month, we’re going to talk about leadership, what it is and how to do it well.

The Talks

Ian Muir: From Designer to Leader: Introducing the 5i Design Leadership Model

Appropriate for a Designer or Design Manager aspiring to be a Leader, or an experienced Design Leader. The 5i model incorporates 5 elements important to Leading in a Design context; Inspiring Others, Being Instrumental & Instructional, Having Influence and Obtaining Impact. An abundance of generic material on leadership makes knowledge seeking confusing and daunting and so this presentation talks about Leadership from an experienced Designer Leader’s perspective. Use of this model can help take your Design team to the next level, produce better results, have a greater impact and get cut-through in your organisation. Utilise the 5i model as a practical & simple set of themes to apply on an everyday basis, and make this a leadership tool of choice or blend with your own leadership model to gain Leadership confidence.

Tim Yeo: Design Leadership for Introverts

Do you squirm in your seat when all eyes are on you? Do you find networking awkward and embarrassing? In meetings, do you find yourself keeping quiet even though you have something to say? Does a quiet evening at home with a book sound more attractive to you than an evening socialising with people you’ve never met? If your answer to most of these questions is yes, congratulations: you are (probably) an introvert. As an introvert, you lose energy when engaging with people rather than gain. People engagement is not optional if you want to lead. So how do you lead as an introvert? In this talk, I share techniques I’ve used to manage my own introversion in order to lead as a designer.

The Agenda

  • 5:30-6:25 PM drinks, food, networking
  • 6:30-6:45 PM Intro and welcome and general IxDA information (No entry after 6:40)
  • 6:45-7:10 PM Tim Yeo
  • 7:10-7:20 PM Shoutouts (roles available, projects seeking volunteers, other events of interest)
  • 7:20-8:00 PM Ian Muir
  • 8:00 PM- Exeunt and downstairs to for drinks and further discussions/networking, etc.

We are aware there are two males for this evening’s presentation and we acknowledge the many excellent women leading design in Sydney, and reached out to several who have presented on this topic before, none of whom were available for this time slot. We would like to add that IxDASydney typically has a more balance agenda and has at times also had women only evenings. The next event will be two women, for balance. We also welcome more women to come forward with presentation ideas through our Speaking Invitation.

The Presenters

Ian Muir

Ian is a Professor in the Faculty of Design, Architecture and Building at the University of Technology Sydney (UTS) and Managing Director of idm Design Labs, consulting in business strategy, digital transformation, service design and design capability. Ian has been a Non-Executive Board Director at the leading Startup space, Fishburners, mentored startups and entrepreneurs for 6 years.

Pioneering Human Centred Design in Australia, and shaping the industry from 1996, Ian built & led one of the largest and most mature Design practices in Australia, winning a range of Design and Innovation Awards.

Ian’s 20 years in financial services was preceded by 10 years in industrial automation, including robotics and artificial intelligence. His creative problem solving as applied to manufacturing and process industries in a variety of sales, marketing, product management and software development roles.

Recent studies in Machine Learning and Artificial Intelligence inspired Ian’s interest in Design ethics, particularly relating to Design Leadership. Technology is impacting the way the world works, driving an imperative to create better-Designed outcomes through products and services, and also create better-Designed organisations and organisational cultures.

Tim Yeo

Design leader. Speaker. Bookbinder. Known for saying complex things simply. Design @SonderSafe. Formerly Head of Design at fintechs @OFX, @Prospa, startup co-founder.

Tickets