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IxDD 2021: Solidarity and Transformation

Tue 28 September, 2021 @ 6:00 pm 8:30 pm AEST

World Interaction Design Day is an annual event where we come together as a united global community to show how interaction design improves the human condition.

Our aim is to have a positive, long-lasting impact by facilitating activities that support dialogue and outcomes. Once again, Sydney IxDA Sydney kicks off the day, joined by the latest IxDA Australian Chapter, IxDA Brisbane, to bring together a few speakers, and time permitting, a Q&A panel of the presenters.

This year’s edition of IxDD will continue to be primarily a digital-first experience. We’ll come together, but apart, through regional live stream events from around the world on the theme of Solidarity and Transformation.

Save this to your calendar, and Join us at IxDD 21 via Zoom on 28 September from 6PM!


  • 18:00 AEST: Introduction and lead in: Lisa Railey and Kiat Lim
  • 18:30 AEST: Molly Lewis: Dark patterns and the impact of ethical design
  • 19:00 AEST: Chris Hayward: Transcultural design and design ethics for a shared humanity.
  • 19:30 AEST: Janna DeVylder: Transition to being Employee-Owned by Trust
  • 20:00 AEST: Q&A panel w/ Molly, Chris Janna and moderator Susan Wolfe
The Asia/Oceania section of the 2021 World Interaction Design Day sessions.

The sessions

Dark patterns and the impact of ethical design – Molly Lewis

Dark patterns are deceptive UX/UI interactions that have been carefully crafted to mislead users into behaviours that are detrimental to their experience. There are many ways for user experiences to cross an ethical line—or at least wade into a moral grey area. Designers are on the front lines of these concerns. The goal of designers should be to champion the needs of their users, including their users’ ethical expectations. We will explore dark patterns are, and a look at how effective design could lead to unethical results and why designers must strive to avoid it.

Molly Lewis

Product designer at FJORD, part of Accenture Interactive. Based in Sydney, Australia. Molly has had years of experience solving business problems designing for a range of different brands and touchpoints. She brings a human centered focus that drives creative, meaningful, user-friendly solutions. Molly has worked arcoss a range of design disciplines both in-house and within agencies. She is passionate about human behaviour, ethics and solving complex problem spaces for businesses. Molly is also a local leader for the Sydney ixda chapter.

Transcultural design and design ethics for a shared humanity – Chris Hayward

How do we make ethical and culturally tuned design decisions when everyone is your potential customer? This session will explore the increasing globalization of design, digital and physical experiences, technologies and consumption asking the question:  is it even possible to design solutions that are globally ethically safe, and culturally relevant?

Chris Hayward

Chris is a design researcher and applied anthropologist. He currently works at the intersection of architecture, experience design and strategy at global design firm Populous. Chris holds degrees in anthropology and design, and is currently enrolled in a PhD bringing together the fields of medical anthropology and material culture with a focus on rural healthcare cultures in Australia. His interest in interaction design is based on the deep historical ways that technology has been central to human life and the transformation of people and cultures. Of relevance to World IX day is the production and consumption of digital technologies and content as part of places of mass gathering and new urban developments in multi and transcultural contexts.

Transition to being Employee-Owned by Trust – Janna DeVylder

After a year-long journey of working through existing Australian legislation, Meld Studios recently transitioned to being Employee-Owned by Trust. This is a huge milestone in Meld’s story, and in Australia’s company ownership story. In this chat, we’ll explore the motivation and implications for doing so, and how it leads to ensuring the sustainability of Meld’s mission of improving the everyday lives of people as they interact with the world around them. This is truly a story of transformation and solidarity.

Janna Devylder


Janna is an experienced researcher and designer with a background in psychology, social science and anthropology. Her work focuses on humanising products and services, defining the strategic plan, and positioning of products and services down to the most detailed of interactions within them. Janna has had the privilege to lead design work across many industries, designing for both the customer experience and the organisational experience. Janna served as President of the Interaction Design Association (IxDA) Board of Directors, as well as the Co-Chair of the global Interaction Awards.

The Where and the How

No need to book, just join the stream as described on https://interactiondesignday.org/, find the events you’re interested in, and add them to your calendar.

More videos available at: https://vimeo.com/showcase/8367048

Free Online via Zoom

IxDA Sydney