Longtime friends of IxDA Sydney come to inaugurate our new location with two different but related presentations.
Elle Geraghty: Why content matters
Content is the key reason anyone visits, engages with, shares, navigates, reads, plays with and returns to your digital offering. Learn why it is so important to get content right, plus tips for setting up a super effective content strategy.
Karina Smith: Becoming human-centred at scale: the journey of Queensland Government
With a drive to put customers at the centre service delivery, Queensland Government is on a journey to embed design practices at scale in order to implement a more customer-centred approach to designing and improving government services. Meld Studios worked alongside Queensland Government agencies to apply an human-centred design approach to developing a framework for building design capability. This resulted in a solution specific to the context of Government that accommodates the diversity of roles and integrates with existing Government processes, culture and constraints. The work won the 2018 Good Design Award® of the Year.
In this session, Karina will share the collaborative, iterative approach to the design of a design capability building framework that led to successful adoption at scale, and outline the importance of going beyond ‘practitioner design capability’, sharing the mindsets that contribute to the successful adoption of human-centred ways of working more broadly.
Elle is one of Australia’s most well-known Content Strategists. She is an international speaker and coach who has been working in content strategy for over 15 years. She has helped organisations like Qantas, The Australian Museum, Atlassian and the NSW Government improve their content strategy. She runs the Sydney Content Strategy meetup and is dedicated to raising the profile of content strategy in Australia.
Karina is an award-winning designer, educator and humanist who has worked with some of Australia’s largest corporations and government agencies over the past 20 years to take a design-led approach to complex service transformation programs. Karina brings a unique combination of experience in human-centred design, technology and psychology to look at problems from multiple perspectives. She has been led strategic design initiatives to support all aspects of organisational culture, structure, process and technology reforms.
Karina is keenly involved in design education and design leadership, regularly speaking at conferences in Australia and abroad. She works alongside teams within organisations to help build their design capability, and has developed frameworks and toolkits that help designers and non-designers alike to build deep empathy with their customers and apply design methods to transformation.
Tickets available July 19 on Eventbrite.